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If you're going to become an international brand,
you have to have a name people can pronounce
Pierre Cardin
Pierre
Pierre Cardin
Pierre
Pierre Cardin
Cardin
Pierre Car-- oh you just say it.
Just say it, I'll drink.
That'd be - Pierre Cardin.
You know, Pierre Cardin.
There's no one on the planet
who's not going to recognize that name.
That's an exaggeration, but
it's not far from the truth.
Pierre Cardin
In a word, chic.
Many of his ideas have become
mainstays of the fashion industry.
They were incredibly original and innovative
when he brought them into play.
He just revolutionized our business.
A little bit of a sell-out.
A contradiction.
A control freak.
A label, a logo, a legend.
What's not to admire?
When Cardin takes someone in, and someone joins
the House of Cardin,
you're like joining a family.
The weird thing of course is that
he's thought of as French designer Pierre Cardin.
And he's not. He's Italian.
Mussolini's road to power began in 1922
when his fascist black-shirts marched on Rome.
Vive la France
Shouts ring from every throat.
Including that of mademoiselle.
It was a much smaller group or clique of people
in those days.
and so on.
At the end of the day
the real designers are the ones who know how to tailor.
Then you could never be starving
If you can tailor, you can eat.
Immediately after World War II,
he is connected to all these social events
that are legends.
He dressed Christian Dior as a lion.
Cardin made that costume.
This is 1948.
And then at the Beistegui Ball,
one of the great costume balls of the century,
he contributed thirty costumes.
On the Regio Canal, Venice,
the Labia Palace has transformed for one night
into a scene of 18th Century glory.
Fourteeth floor, full of clothes.
Here's the latest look from Paris,
filmed in Paris.
When I draw a dress, I'm not thinking tall or small,
Japanese or French or American or Australian girls.
I'm just thinking "dress"
to put the body in some wonderful form, you know.
He really brought that to the fore
during the 50s and 60s
where we were changing our idea
as to what could be in a fashion magazine.
Even from the very beginning,
he didn't go
for the conventional set of mannequins at that time.
If he felt that they were right to show his creations
and express his creativity and his designs,
then he chose, then, the right frame of mind.
It was a perfect marriage
of model and designer.
Once she was established, we knew
that she was the one that would be wearing
the main pieces of the season
because she did have a real knack
for wearing Cardin that none of them quite had.
The diversity was quite refreshing.
because during the 60s, here in the States,
we were experiencing some true ugliness.
I didn't like what my country was doing to people
that looked like me.
I still don't.
In the 60s, he decided that it was okay
to use a Japanese person.
It's okay to use a person that looked like me with brown skin.
What he was selling was not
a color of skin.
it's very important
that Hiroko was a model in the 50s
because it changes their perception of
A Japanese woman, or what beauty can be.
I was a Japanese, tattooed, lesbian.
I didn't want to ever model, but what made me do it
was because there was nobody
that represented anything like that.
And I thought, you know what,
if there's a window of opportunity,
politically, it had to be done.
With fashion, I mean, you can reach billions of people
with the cover of a magazine.
He was extremely instrumental
in being one of the designers to use models of diversity
and all color, so for that, I thank him.
The 1960s is this key decade in fashion
where we start to see this idea of
pre-War hierarchies of society should be broken down.
What's been called "The Youth Quake"
is a really big part of this.
Breaking from the past, not wanting to wear
what your parents wore.
His clothing definitely moved away
from having
anything to do with the actual shape of the female form.
So, of course, if you're wearing an A-Line dress,
it's much easier to move around
than it is if you're wearing a very tight, fitted dress.
So, in a sense, I think that being able to move freely
is empowering.
It was not only "Women"
and "Women of Freedom",
but here is a coloful, exclaimation point
at the end of a sentence.
I see Pierre Cardin as somebody who was a feminist
who understood also what women from the 60s and 70s
needed in a designer.
So Pierre Cardin was one of the first
to really create beautiful silhouettes,
beautiful clothes that were reasonably priced,
and were made of materials that were practical.
That you could wash and wear, or dry clean.
It's just-- it's just beautiful.
-If I stand up, will you see it? Yeah.
Okay.
Because it really is-- it really is kind of amazing.
With Cardin, menswear changed
so dramatically.
Because menswear was so based around that men wore suits.
So once we started to relax, a lot of people wanted Cardin
because it was modern, and it was young,
and it was different.
Paul, John, George and Ringo.
How did your style begin?
Well, we got it from Paris.
Yeah, Cardin.
Groups didn't use to have this sort of jacket.
they used to wear all new suits.
We adopted this fashion.
It's a French fashion.
From whom? Pierre Cardin!
When you're looking at a magazine,
and then you get to Cardin, and you go, "Wow!"
I've turned the page, and I've gone from
the sexy women with a rolled umbrella
and a little hat
and suddenly I've got a girl with a geometric
Vidal Sassoon haircut, and this amazing look,
and it's modern.
It says modern.
No man can fully grasp
how far or how fast we have come
Man in his quest for knowledge and progress
is determined and cannot be deterred
The exploration of space will go ahead.
With the circle is a perfect form.
A circle is also a sphere, which is a globe.
Which is a universe that he occupies.
I mean, he covers the globe.
He always has thought globally.
It also was a symbol of eternity,
and Pierre Cardin seems to be forever.
He was just a futurist.
He was a futurist in the way the designs looked.
He was a futurist in his idea
of how fashion can be a business.
He was a futurist in his...
sort of all-encompassing, all-embracing idea of
art, and performance art, and architecture,
and fashion, all being of one piece.
There's always something extra
It's true for his furniture, and it's true for his clothes.
And I think that's what makes him so appealing.
There's always a cherry on top.
Pierre Cardin was one of the pioneers
in making eyewear fashionable,
both sunglasses and prescription.
Prior to Pierre Cardin,
the choices in eyewear were gold rim,
tortoise, black and a combo frame
like what Kevin Costner wore in JFK.
All through the 70s and 80s, it was Pierre Cardin.
that propelled the eyewear industry into designer.
He certainly put power in the logo.
The Helvetica, the anthromorphic, bimorphic P.C.
He is not the first one to put a logo
on the outside, but he's one of the first
to know that he didn't have to do it discreetly.
Branding is really a perfect way
the aesthetics principles of this particular designer.
Clear the runway.
I mean, you can say the same thing happens
with beer or cigarettes.
is now fully recognized as branding.
I think the first time I heard about Pierre Cardin
was because someone I was dating was wearing the cologne.
The bottle was fantastic.
It was so chic architecturally just so extraordinary.
Part of what makes it so provocative and fun,
obviously references a penis.
That's sex!
Even these inexpensive towels
have a graphic image that evokes Pierre Cardin.
Wait! He did an AMC Javelin?
With elegant and colorful upholstery,
classic door panels,
and chic headliner.
The Cardin Javelin was really fully realized.
It was pretty awesome.
The Cardin option really gave them a piece of distinction
that no other manufacturer had.
Not content to being earthbound he lent his brand
and his ethos to a plane,
an executive jet by Westwind.
It seems to me that it would have been an impossible task
to keep track of it all.
somewhere in the world going rogue
and creating whatever they want
and putting a Pierre Cardin label on it.
From the very beginning, he never accepted any money.
He never took a loan from a bank.
Dior, the House of Dior, and the other Houses,
they have been developed.
But they have been developed by marketing teams
and by marriages and alliances with other big corporations.
Pierre Cardin belongs to Pierre Cardin.
Pierre Cardin on the cover of Time Magazine
is proof of the fact that he was well-regarded,
not just as a designer of frivolities for women
Welcome to Maxim's, my friend!
Of all the things he would buy in Paris,
he would buy the oldest Art Nouveau restaurant.
Please.
With Cardin, in spite of all the modernity,
in spite of all the synthetics, in spite of all the shine,
And that, I think, may be that
sitting somewhere inside his genetic make-up.
a certain warmth as a person
which we may or may not always see
in his public persona.
to frighten or scare us.
That already introduces
that idea of fantasy
and a big part of his fantasy is,
The world of the future he saw as something global.
He was in Japan
when you hardly saw Japanese in western clothing.
He was in China, when everyone was still in a Mao uniform.
He was in the Soviet Union when there was no fashion at all.
I mean, who ever thought of these places as markets?
to wear the clothes that they wanted to wear.
How many million dollars
did this man make last year?
His name is Pierre Cardin.
Burt Bacharach was the musical conductor
for Marlene Dietrich.
So apparently, Burt let her know big girl's coming over.
She did my sound check, she did my lighting,
then proceeded to walk into my dressing room
to look at the clothing I brought to wear.
She took a hanger out, threw it in the hall.
She was throwing my clothes out.
I thought the lady had lost her mind, Ok?
He was at, I think, every performance I did.
We get to the Pierre Cardin theater
and this is beautiful.
All glass.
71 was the year that we had pretty much
terrified everybody in rock-and-roll.
So, there we are, getting ready to do our show,
and ran it through the glass window.
They put Neil, my drummer, and myself,
in a closet, a broom closet,
with Bianca Jagger and Catherine Deneuve,
And I went,
When you think back of it now,
with 20/20 hindsight,
the idea of bringing Alice Cooper
into a theater like that,
I think he probably knew there was gonna be a riot,
I do remember when I met him,
I was probably twenty,
and I remember him saying to me,
And I was so shy, but it was such a big deal
that he noticed me, I felt.
And that he said this very particular thing to me,
started to make me think that women
all have a particular kind of beauty,
and that we are all like flowers,
and that we are all different kinds of flowers.
really stayed with me, and really meant a lot to me.
Watching Jeanne Moreau walk through a parking lot
is akin to watching
any other actress do a three-page monologue.
I guess a lot of people doubted there was something there
because they were more accustomed to the idea
of Pierre Cardin with a man than a woman.
why not with Jeanne Moreau?
for it to be part of their discussion with a journalist,
or an interview,
or the motivation for their seasonal collection.
Just for weekends, we fly
many times to the south of France,
also Tunisia or Italy for two or three days when we can.
We go to the country.
But in Paris, we are very few times out of the house together
We have very different lives.
He works very much,
and he wants to be very quiet,
a very quiet life.
Lovely house on the Seine...
and I think he'd rather be with very few friends.
I love to go many times to nightclubs
and things like that.
Of course, in 1961,
Pierre Cardin takes up with Jeanne Moreau.
The relationship between Andre and Pierre Cardin
survived this incident, and if I were Andre,
I would rather have infidelity with a woman than with a man.
But in the sort of history,
one gets the sense of him as a sort of a rock.
which is kind of a remarkable thing, right,
Andre Oliver dies in 1993 from AIDS.
I know he is hoping to build this tower in Venice.
until he sees that thing built.
One more time. - No.
and again, and again.
Yeah, people will always be inspired.
He is one of the greats.
I feel young.